GoogleNet: Google Planning to Offer Nationwide WiFi?
Tuesday, August 16th, 2005Is Google planning to offer nationwide WiFi? Business 2.0 is running a story touching many of the highpoints of the idea, but analysts covering Google have been following the company’s move in this area for a number of months.
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With Google’s recent fiber-optic purchases/leases and the rollout of Feeva, Google does appear to positioning itself to offer WiFi to the masses, at least in major cities.
Will “GoogleNet” be free? That is the next question. Google does offer some services/software for a fee and has continually told analysts that standard sales/licensing processes remain a viable option. However, it is much more likely that a WiFi offering by Google will be paid for, at least in part, via advertising similar to the majority of its services. Consumers often view searches on Google/Yahoo or even basic television as free, but it is not. These services are paid for from advertisers. While consumers may not pay initially, the advertising budget supporting these services come from consumers purchases online, in stores or from service centers. The business model is simply different.

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