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In-Game Ad Company Gets $10 Million
In-game advertising firm double fusion Monday announced it had hired Geoff Graber, the former general manager of Yahoo! Games, as its CEO. The company, which intends to soon move its headquarters to New York City from Jerusalem, also announced that it had closed a $10 million financing round led by Accel Partners and Jerusalem Venture Partners.
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Unlike rival Massive Incorporated–which focuses on inserting ads into games by major publishers–Double Fusion intends to work with major publishers as well as makers of short-form casual games, like those Graber oversaw at Yahoo! Games. “There are opportunities in both areas,” Graber said. “There’s very clearly an interest from brand game publishers to leverage their games, but there’s also a very good target market in the demographic for casual games as well.
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Unlike rival Massive Incorporated–which focuses on inserting ads into gamescheap jerseys from china by major publishers–Double Fusion intends to work with major publishers as well as makers of short-form casual games, like those Graber oversaw at Yahoo! Gamescheap mlb jerseys. “There are opportunities in both areas,” Graber said. “There’s very clearly an interest from brand game publishers to leverage their games, but there’s also a very good target market in the demographic for casual games as well.
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