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Walt Disney shores up European mobile gaming strategy
November 7th, 2005
The Walt Disney Internet Group (WDIG) is acquiring Living Mobile, a European mobile game developer and publisher, as part of its ongoing strategy to expand its footprint in the mobile games category.
Disney first entered the mobile market in Japan through a deal in August 2000 with NTT DoCoMo which propelled its to become the number one mobile entertainment brand in that market. It currently has distribution deals with all 4 major carriers and more than 3.3 million paid subscriptions. This latest move is intended to enable the group to replicate this success in Europe.
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Link to Complete Article at Computer Business Review Online
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I think its a great idea that disney got involved with mobile entertainment, and it will benfit them in the future.
I’m not always the biggest fan of Disney’s cell phone designs ( see Disney Mobile: Jiminy Cricket! My Phone is bugged!) but this seems like a savvy move to expand to the European market.
Let’s hope it works out better than EuroDisney.
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