Mobinet Study Shows Mobile Data Usage Growing
The most recent Mobinet study, from consulting firm A.T. Kearney and the Judge Business School at Cambridge University, shows that shows that consumers are eager to use mobile data and content, yet uncertainty still exists.
The study has been conducted eight times since 2000 and uses a sample of 4000 mobile phone users in 21 countries. A few of the most interesting results from this most recent report includes:
- More than half of consumers say they are able to access multimedia services on their mobile devices
- Individuals with newer handsets are more willing to pay for multimedia services
- 56% of all multimedia phone owners now use mobile internet and email usage at least one message, up from 36% last year
- 33% of all multimedia phone owners download music, up from 21% last year
- 17% of all mobile users and 27% of teenagers say they are willing to pay for “time-critical and relevant content that can be easily viewed while on the move”
- Multimedia phone owners that do not use multimedia services listed uncertainty of cost, security and privacy, slow access, cost and poor content as reasons for not using these services
- 60% of customers expect to use their mobile phone for the majority of their calls this next year

RSS Feed




