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Arsenal sign O2 content deal
November 1st, 2005
O2 has signed a three-year £2.25 million deal with Arsenal for the exclusive mobile content rights to London’s football club’s matches. This deal follows a four-year deal £10 million O2 signed with Arsenal for the branding on players’ shirts, which ends this season. O2’s main sponsorship will now be given to the Millennium Dome, which is being renamed The O2 after a £6 million per year deal.