MFORMA, a publisher of mobile entertainment, has raised $30 million in its third round of institutional financing. Institutional Venture Partners (IVP) led the round of financing, which included participation from existing investors Bessemer Venture Partners, Draper Fisher Jurvetson, and General Catalyst Partners.

Player X, a London-based mobile game publisher founded in early 2004, has raised $7 million in its first round of venture capital funding. Investors in this round include venture capitalist Arts Alliance and sports licensing firm Bullion International.

In addition, Player X has added SEGA veteran Nick Alexander as Chairman of its board of directors and Fox Kids Europe founder Ynon Kreiz as a non-executive board member.