Carl Geppert, the Communications & Media National Sector Leader for KPMG, gives a great overview of the growing problem of billing and tracking for carriers as sales of mobile content increase in a new article.

Carriers setup their internal tracking systems to handle consumers’ usage of one type of product – voice minutes. To a large degree, internal tracking/usage systems relied on manual input to enter consumer pricing and quality checking. As the product/service range available to consumers has grown to include hundreds and thousands of individual products/downloads/services, billing and tracking systems at carriers have begun to strain. The industry is working to improve the situation, but content originators, aggregators and owners continually voice concerns over the accuracy and timeliness of royalty reports for sales of the offerings.

If you work for a company that creates, aggregates and/or owns content sold through mobile phone carriers, Carl’s article will be worth the five minute read.

Mobile content sales, tracking, billing and compensation is an area we are extremely interested in. Please let us know your thoughts after reading through Carl’s write-up on how you think this will effect growth in the industry and the availability of new content/applications/services.