Electronic Arts has confirmed that it will move its European headquarters from Chertsey, England to Geneva, Switzerland, as will 10% of the Chertsey office’s jobs.

The strength and continued success of Chertsey has caused many to view EA as being too UK-centric. This move will place EA somewhat outside of the general European gaming hubs but will put the company close to the geographic heart of Europe. The new headquarters in continental Europe is likely part of the industry’s overall European centralization trends and will give EA ready access to the lower development costs in parts of central and Eastern Europe.