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  • New Survey On Market For Mobile Music

    September 6th, 2005

    PC Pro has compiled data from 1,085 respondents on their desires for mobile music. The first part of these results are offered in a new article.
    Mobile phone Music Research
    Key findings include:

    • 30% of respondents have a phone capable of playing music tracks
    • 56% of respondents do not have a phone capable of playing music tracks
    • 8% of respondents are unsure of their devices capabilities, with the remaining not owning a mobile phone
    • 4% of respondents use very often their cellphones for listening to music
    • 13% of respondents sometimes use their cellphones for listening to music
    • 53% of respondents favor using their cellphone for music because it means only having to carry one device
    • 4% of respondents welcomed the ability to include music charges on the phone bill
    • 36% of respondents do not see any benefit from mobile music
    • 24% of respondents are most concerned about poor sound quality
    • 15% of respondents are most concerned about loosing their device and paid content
    • 19% of respondents are most concerned about lack of storage space
    • 17% of respondents are most concerned about battery drain

    In the long run, many these concerns and capabilities will be taken care of with advancements in technology.

    Convergence in device capabilities will happen, but not all of these concerns will be addressed in the upcoming months. Specifically, the market is in desperately in need of improved power technologies. Battery life generally does not ranked in the top features in consumer polls such as this one, but it continually ranks among the top two results in research on consumers’ actual purchases.

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