Qualcomm has purchased Elata to integrate the British company’s content delivery system for $57 million in cash. Elata’s delivery system, called ‘Senses’, allows carriers to bundle many different types of mobile content and deliver them over-the-air (OTA), such as ringtones, wallpapers, BREW, Java, streaming video and other files.

‘Senses’ is claimed to work with a wide range of cell phones and smartphones, in addition to maintaining backward compatibility for content delivery.

Qualcomm has stated that it will market the new version of ‘Senses’ to both GSM and CDMA operators.